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Engaging employees as EV ambassadors
The suggestion from the Cascades Inc. employee made a lot of sense to management: Since Cascades is primarily a recycling company dealing in paper and packaging, why not encourage its employees to also reduce their environmental footprint?
The employee, an IT technician at Cascades’ head office in Kingsey Falls, Que., said he wanted to buy an electric car and would appreciate a place to charge it while at work. Management — which is also looking for ways to cut carbon emissions in its processes and supply chain — went a step farther and surveyed its 1,400 employees in town to ask what they wanted.
“It showed 60 percent of our employees would consider buying an electric car if the company installed charging stations, but [the survey] really told us two things,” says Hugo D’Amours, Cascades’ vice-president of communications and public affairs. “It told us the major obstacle was the price of the car, and they were worried about getting to work and getting back home without recharging their batteries.”
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