Industry News

Stay tuned to all the news of the electric vehicle industry!

Subscribe to our newsletter

Fill out the form to subscribe to our mailing list and be on the lookout for events and news concerning electric mobility. Informing consumers and making known the artisans of this industry is at the heart of our concerns. Subscribe and stay informed on a range of topics that interest you!

Send us your news

We invite you to send us your press releases, free of charge. You offer a new product or service, you organize an event, you make new acquisitions, you get new contracts, you have new staff nominations or others, do not hesitate, your news interests us! Suggest a news.

For industry professionals, join your market by giving you visibility on our platforms. Click to download the rate card.
Monday 11 January 2021

GM rebrands itself around EVs, launches “Generation E” ad campaign

General Motors has announced a new advertising campaign centered around an “inflection point moment” it sees in electric vehicles. 

The campaign, called “Everybody In,” coordinates with a comprehensive effort announced Friday to revamp the brand’s image, redesign the company’s logo, and signify that electric vehicles are a central focus for the company’s development and marketing efforts. 

GM global CMO Deborah Wahl, who made the announcement, wouldn’t disclose the dollar amount of the campaign or marketing effort but said that it will “a significant part of our strategy moving forward.”

Read the whole news on greencarreports.com


<< Back to news

+ Share