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Jeep's new hybrid Wrangler will be branded the '4xe'
If there’s one thing that can be counted on more reliably than the appearance of snow in winter or gel in Doug Ford’s hair, it’s the propensity for carmakers to throw the proverbial kitchen sink of marketing at a hotly anticipated new vehicle.
Nowhere is that more apparent than Jeep, a brand who counts new customers and diehard loyalists in roughly equal measure amongst its ever-expanding customer base.
Enter the new “4xe” notation, a badge set to appear on factory versions of electrified Jeeps.
Read more on driving.ca