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Monday 21 October 2019

The first North American Polestar dealership will be in Montreal

Volvo’s tuning-arm-turned-full-EV-manufacturer, Polestar, is opening its first dealership in North America. The location chosen for the premiere store? Montreal.

According to Automotive News, the Swedish brand, now owned by Chinese company Geely, will open up its first retail store on Groupe Park Avenue, in Brossard, Quebec near Montreal.

Hugues Bissonnette, a Quebec native, has been appointed the brand’s Canadian manager. Hugues was most recently the director of sales operations for Volvo Cars Canada; now he will spearhead all of Polestar’s Canadian commercial efforts.

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